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January 5, 2021

Riot Games chooses Coda Payments to monetize Wild Rift in emerging markets

Riot Games has appointed Coda Payments to collect payments for League of Legends: Wild Rift in Southeast Asia. The highly-anticipated 5v5 action-strategy game for mobile and console is based on the worldwide-acclaimed League of Legends. Players in Indonesia, Thailand, Malaysia, the Philippines, Myanmar, and Singapore can purchase “Wild Cores” for Wild Rift on Codashop (www.codashop.com), a website trusted by millions that offers the fastest and easiest way to purchase digital entertainment.

Riot selected Coda because of its track record collecting payments for VALORANT and Legends of Runeterra. More than 250 local payment methods are available on Codashop, including:

Making a purchase on Codashop is simple and intuitive: players enter their Riot ID, select the value of Wild Cores they wish to purchase, and select the payment method they want to use. After the payment is complete, the player immediately receives the Wild Cores in the game. No registration or log-in is required, so the purchase flow is seamless. 

Codashop was launched in 2014, and has been hardened into a robust platform capable of handling heavy transaction volumes associated with a hit game like Wild Rift, along with the sudden transaction spikes that stem from releases of new skins and heroes. Coda provides 24/7 customer support to players in six languages. 

Coda has contributed to the early success of Wild Rift by deploying its proprietary marketing resources, and working with payment channel partners to unlock their valuable resources, including social postings  from telcos, in-app banners, and push notifications and cash-back campaigns from e-wallets.  

“Riot Games is a significant partner for Coda with its outstanding lineup of games. We are happy to help them generate revenue across Southeast Asia.” – Philippe Limes, Coda Payments CEO.

“For the past year, we have been working with Codashop to make game payments for Legends of Runeterra and VALORANT accessible for players across Southeast Asia,” said Justin Hulog, General Manager of Riot Games Southeast Asia, Taiwan, Hong Kong and Macau. “We’re pleased that users can expect this same level of convenience with Codashop payments in League of Legends: Wild Rift."

Coda Payments (www.codapayments.com) helps digital content providers monetize their products and services in more than thirty emerging markets. Publishers of leading games like PUBG Mobile and Call of Duty: Mobile, streaming platforms like beIN and Bigo Live, dating apps like Tinder, and video-on-demand platforms like Viu have integrated with Coda to accept payments via Codapay, Codashop and xShop.

Coda helps its clients collect payments in Argentina, Bahrain, Bangladesh, Brazil, Cambodia, Canada, Egypt, India, Indonesia, Japan, Kuwait, Laos, Malaysia, Mexico, Mongolia, Morocco, Myanmar, Nigeria, Pakistan, Philippines, Russia, Saudi Arabia, Singapore, South Africa, Sri Lanka, Taiwan, Thailand, Timor Leste, Turkey, the United Arab Emirates and Vietnam.

Founded in 2011, Coda is headquartered in Singapore with additional offices in Jakarta and Bangkok. It is backed by Apis Partners—a private equity asset manager that invests in growth-stage financial services and financial infrastructure businesses in Asia and Africa—and GMO Global Payment Fund, whose strategic management company is GMO Payment Gateway, Japan’s largest online payment gateway.

Contact us: press@codapayments.com

Download Coda Payments' logo, for use on white background only.

About Riot Games

Riot Games was founded in 2006 to develop, publish, and support the most player-focused games in the world. In 2009, Riot released its debut title, League of Legends, to worldwide acclaim. League has gone on to be the most-played PC game in the world and a key driver of the explosive growth of esports. 

As League enters its second decade, Riot continues to evolve the game while delivering new experiences to players with Legends of Runeterra, League of Legends: Wild Rift, Teamfight Tactics, and multiple work-in-progress titles, while exploring the world of Runeterra through multimedia projects across music, comic books, and more. 

Founded by Brandon Beck and Marc Merrill, Riot is headquartered in Los Angeles, California, and has 2,500+ Rioters in 20+ offices worldwide. Riot has been featured on numerous lists including Fortune’s “100 Best Companies to Work For,” “25 Best Companies to Work in Technology,” “100 Best Workplaces for Millennials,” and “50 Best Workplaces for Flexibility.” 

Contact: riotgamessea@webershandwick.com 

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