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Brazil

Guide

Instant payments are changing the way Brazilians make purchases

With more than 220 million people, Brazil is the largest and most populous country in Latin America. The Brazilian payment ecosystem is rapidly changing, with a growing mobile and games market that promises opportunities for digital content providers. 

Language and Infrastructure

Portuguese is the official language of Brazil and is spoken by an overwhelming majority of Brazilians. As indicated by the 15 top grossing mobile apps in this market, all of which are offered in Portuguese, content and services must be localized in Portuguese to succeed in Brazil.  

100% 

of the top 15 grossing mobile applications in Brazil are offered in Portuguese.

100% 

of the customer support inquiries that our local team handles are in Portuguese.

Market Overview

Brazil holds the leading position in mobile market size in Latin America and is 13th in global ranking, making it a mobile market heavyweight. Over 86% of Brazilian gamers play on their smartphone, in an overall gaming market that generated US$2.3 billion in revenue in 2021 and is expected to see growth of over 15% in 20221. FPS and battle royale games see particular success in Brazil, and Brazilian players are engaged and passionate – keen to consume content and interact with brands and their communities over social media and other platforms. 

Mobile gaming market size
in 2022

US$1.4B

How significant are third-party payments?
Less significant
Significant
Very significant

Tax Landscape

As of November 20222, Brazil has not implemented a sales tax on cross-border digital sales. Partnering with local entities and engaging a merchant of record like Codashop can help to ensure compliance in an evolving legislative landscape.

Local Payment Methods

New players in the Brazilian payments landscape have challenged previous market leaders, providing new levels of convenience that have drastically changed how Brazilian consumers pay for digital services. To illustrate this shift: Boleto, a payment method native to Brazil, used to account for approximately 70% of Codashop transactions as recently as January 2020 and today represents less than 5%. With the introduction of the Open Banking Initiative in 2021, Brazilian regulations allowed new financial service providers to emerge and paved the way for the growth of e-wallet services. New payment services and wallets, like PIX, PicPay, Ame, Ame Digital, and Mercado Pago, have since strengthened in the Brazilian market, while credit card penetration and access to banking services have also dramatically improved between 2020 and 2022.  

Today, PIX leads as an easier, faster way to pay peer-to-peer, with growing acceptance as a payment method for B2C services.

E-wallets

MercadoPago

Ame Digital

PicPay

PayPal

Carrier billing
Online banking

Bradesco

Banco do Brasil

Caixa

PIX

Cash

Boleto Bancario

Vouchers
Buy Now Pay Later
QR Code Payments
Card Payments

Visa 

Mastercard

American Express

Elo 

Hipercard

Itaú

Bradesco

Nubank

NEXT

C6 Bank

Inter

Caixa

Payment Method Market Share

53.2%
Bank Transfers
25.0%
e-Wallets
14.2%
Card Payments
7.6%
Cash at Retail

Driven by instant payment method PIX, Bank transfer is the preferred payment method on Codashop Brazil, while e-wallets represent 25% of all transactions. However, the diversified landscape demonstrates that publishers should consider offering as many payment methods as possible when looking to succeed in Brazil.

Distribution of Volume by Price Point

0%
$0.01 to $0.25
37%
$0.26 to $0.99
17%
$1 to $1.99
25%
$2 to $4.99
12%
$5 to $9.99
4%
$10 to $19.99
4%
$20 or more

37% of Brazilian Codashop customers prefer lower-cost options, with over 75% of all transactions valued under US$4.99.

Featured Marketing Campaign

Gift your friend campaign (CODM)

The 24-hour Gift Your Friend campaign gave Call of Duty Mobile players the opportunity to win 1-year free CPs through Codashop. With 10 available prizes, this promotion drove a 38.8% increase in the number of transactions. A total of 28 pieces of content were submitted, with these assets distributed across social channels alongside influencer partnerships to increase awareness— with organic reach of 1.66M and an engagement rate of 23.7%.

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